Showing posts with label John Gerzema. Show all posts
Showing posts with label John Gerzema. Show all posts
Monday, June 7, 2010
John Gerzema: Starbucks: Social Media Superstar: A new survey of brands on social media finds Starbucks to be the most popular
Please read story here: brandchannel.com
Friday, June 4, 2010
The Brand Bubble: Spend Shift is Coming October 18th, 2010
Pre-Order Here
How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
New spending patterns reveal how massive cultural values shifts can be recognized in today’s consumer behavior and are remaking capitalism for the better.
In Spend Shift, John Gerzema, a world-renowned expert on consumer values, and Pulitzer Prize winning writer Michael D’Antonio travel across America to document a renewal of hope and enterprise in the post-recession economy. Guided by exclusive data from Young & Rubicam’s vast surveys of public attitudes, the authors find that hipsters in Brooklyn, entrepreneurs in Tampa, and veterans in Southern California are all returning to age old values such as self-reliance, faith and thrift to redefine the “good life.” While these consumers and others guard their dollars, they also use them to influence companies of all sorts in the hope of making the world a little better with each purchase.
Packed with insights from global leaders in market psychology and communication, Spend Shift also features interviews with business leaders who understand the changes now underway. At companies like Zappos, Ford, Sunrun, and Hulu, (to name just a few) the authors find executives who are using new technologies and old fashioned customer-first practices to make their companies more relevant, more resilient, and more profitable. These examples, and many others, show that while the consumer psyche is changing even faster than the economy, companies can adapt and thrive. In the process, they may also feel a lot better about their impact on the communities they serve and on the planet they share with their customers.
Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with customers who vote with their dollars, every day, even after the recession...The Brand Bubble
Wednesday, June 2, 2010
John Gerzema: Future Of Retail: Key Learnings: Ten essential insights and ideas from our Future Of Retail report.
This post is part of a PSFK Consulting project aimed at providing insight into the Future of Retail.
Key Learnings:
1. Increased access to the mobile web is freeing the retail experience from the confines of the physical and traditional online environment, allowing shopping to take place virtually anywhere.
2. Creating a flexible in-store environment through design, product offerings and promotions, ensures that each visit will feel like a brand new experience.
3. Leveraging collaborations based on aspects such as locale or cultural touchstones, maintains a brand’s relevancy in the eyes of the customer.
4. Whether physically or through connected technologies, shopping is still best experienced socially.
5. In a connected world where access to information is fluid and transparency is the expectation, brands must actively take part in the conversation, otherwise their customers will do so without them.
6. The introduction of connected technologies into retail environments is changing the ways that stores are able to provide customer service.
7. Introducing likeminded products and services into standalone retail environments shows customers that a brand is confident in their core offering and looking to further enhance the in-store experience.
8. Physical stores still provide the best means to communicate with customers and offer a brand experience.
9. In the new customer-centric approach to retail, stores need to continually find ways to lower barriers to purchase and be prepared to make a sale whenever and wherever a customer is ready.
10. Empower customers by providing them with all of the tools needed to make an informed purchase decision...psfk.com
Key Learnings:
1. Increased access to the mobile web is freeing the retail experience from the confines of the physical and traditional online environment, allowing shopping to take place virtually anywhere.
2. Creating a flexible in-store environment through design, product offerings and promotions, ensures that each visit will feel like a brand new experience.
3. Leveraging collaborations based on aspects such as locale or cultural touchstones, maintains a brand’s relevancy in the eyes of the customer.
4. Whether physically or through connected technologies, shopping is still best experienced socially.
5. In a connected world where access to information is fluid and transparency is the expectation, brands must actively take part in the conversation, otherwise their customers will do so without them.
6. The introduction of connected technologies into retail environments is changing the ways that stores are able to provide customer service.
7. Introducing likeminded products and services into standalone retail environments shows customers that a brand is confident in their core offering and looking to further enhance the in-store experience.
8. Physical stores still provide the best means to communicate with customers and offer a brand experience.
9. In the new customer-centric approach to retail, stores need to continually find ways to lower barriers to purchase and be prepared to make a sale whenever and wherever a customer is ready.
10. Empower customers by providing them with all of the tools needed to make an informed purchase decision...psfk.com
Thursday, May 27, 2010
Wednesday, May 12, 2010
Tuesday, May 4, 2010
Sunday, April 25, 2010
Friday, April 23, 2010
johngerzema: "We need to kill the word social media"
Article Highlights:
* There is a clear disconnect between the common association of the term "social media" with what it can actually do
* Social Media's primary value doesn't come from the tactics or the technologies, but from infusing its value across an enterprise
* We are rapidly moving to a post-social media world, where all media is social
Read full story: imediaconnection
* There is a clear disconnect between the common association of the term "social media" with what it can actually do
* Social Media's primary value doesn't come from the tactics or the technologies, but from infusing its value across an enterprise
* We are rapidly moving to a post-social media world, where all media is social
Read full story: imediaconnection
Thursday, April 22, 2010
Tuesday, April 20, 2010
Wednesday, April 7, 2010
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