Cultural Fuel Blog: LEGO’s Strategy Behind Connecting Their Amazing Network of Fans

This is a great video from Jake McKee (formally LEGO’s Global Community Relations Specialist) discussing how LEGO found, supported and incubated their biggest fans from around the world to help pull the company out of a pretty dark time to be back on top of the world, lead in part, by a strong social media strategy.

Diving into LEGO's Strategy Behind Connecting Their Amazing Network of Fans -- presented by Jake McKee from GasPedal on Vimeo.

Cultural Fuel Blog

Cultural Fuel Blog: 60 pianos to be placed in parks and public spaces around NYC for anyone to play

60 pianos to be placed in parks and public spaces around NYC for anyone to play. Cool idea from http://singforhope.org/
Cultural Fuel Blog

Cultural Fuel Blog: NikeGrid

Cool use of location-based interactivity and digital experience by Nike.



It does seem funny not to use FourSquare or something like it, but at least you don’t have to take your phone with you when you go running.





Cultural Fuel Blog