There is no denying it. The video content available via television, the web and mobile devices engages, informs and entertains consumers alike. But what does this all mean for advertisers?
To best answer this question, I sat down with Draftfcb New York VP, Group Media Director Bhavana Smith...To view video please click here: DRAFTFCBlog
Thursday, June 24, 2010
New blog on Adcrowd: The Bees Awards
Welcome
The Bees Awards was created to grant recognition to the best Social Media communications and marketing practices. You are welcome to submit your work and help your industry share its excellence within the international marketing community.
Bees developed a well coded communication system to make their collective intelligence greater than each individual’s intelligence. Like bees, Social Media is all about collective communication. It takes place everywhere there is user-generated content. Websites like Facebook, Twitter, YouTube and any other community-based content are Social Media. This new kind of content and media usage calls for a new communications and marketing expertise. The Bees Awards reward this new expertise.
Our notable jury is composed of some of the most renowned Social Media professionals who will evaluate, with the highest regard, the work that comes in from around the globe. The Awards presentation will take place in San Francisco on November 9, 2010 at 7pm and will be transmitted for free throughout the Web...The Bees Awards
The Bees Awards was created to grant recognition to the best Social Media communications and marketing practices. You are welcome to submit your work and help your industry share its excellence within the international marketing community.
Bees developed a well coded communication system to make their collective intelligence greater than each individual’s intelligence. Like bees, Social Media is all about collective communication. It takes place everywhere there is user-generated content. Websites like Facebook, Twitter, YouTube and any other community-based content are Social Media. This new kind of content and media usage calls for a new communications and marketing expertise. The Bees Awards reward this new expertise.
Our notable jury is composed of some of the most renowned Social Media professionals who will evaluate, with the highest regard, the work that comes in from around the globe. The Awards presentation will take place in San Francisco on November 9, 2010 at 7pm and will be transmitted for free throughout the Web...The Bees Awards
Business Insider: 10 Things You Need To Know This Morning (HPQ, MSFT, AAPL, EBAY, MOT, VIA, GOOG)
Good morning!
* iPhone 4 goes on sale in stores today. Expect long lines, and lots of tweets about it. We got ours yesterday. Our snap reaction to it: It's as nice as everyone says. Also, iMovie for iPhone is out, and white iPhone 4s aren't coming until July.
* Viacom lost its $1 billion copyright infringement case against Google and YouTube.
* Hulu is in talks with CBS and Viacom about adding shows when Hulu launches its paid subscription service.
* HP has acquired music streaming service Melodeo for between $30 and $35 million. Presumably it will be used for Palm in the future.
* Cisco announced plans to invest $1 billion in Russia. (Russian President Dmitry Medvedev was touring Silicon Valley yesterday.)
* Windows 7 is selling like hotcakes. Every second Microsoft rings up 7 sales of Windows and 150 million copies have been sold to date.
* eBay acquired Red Laser, a bar code scanning app.
* Twitter added the ability to follow all your friends on Facebook and LinkedIn. Except, it doesn't work at Facebook. Facebook says it's trying to fix that.
* Motorola released the latest Android phone, Droid X. With its big screen the emphasis is on video.
* Apple decided to sue HTC again, over more patents.
Read more: Business Insider
* iPhone 4 goes on sale in stores today. Expect long lines, and lots of tweets about it. We got ours yesterday. Our snap reaction to it: It's as nice as everyone says. Also, iMovie for iPhone is out, and white iPhone 4s aren't coming until July.
* Viacom lost its $1 billion copyright infringement case against Google and YouTube.
* Hulu is in talks with CBS and Viacom about adding shows when Hulu launches its paid subscription service.
* HP has acquired music streaming service Melodeo for between $30 and $35 million. Presumably it will be used for Palm in the future.
* Cisco announced plans to invest $1 billion in Russia. (Russian President Dmitry Medvedev was touring Silicon Valley yesterday.)
* Windows 7 is selling like hotcakes. Every second Microsoft rings up 7 sales of Windows and 150 million copies have been sold to date.
* eBay acquired Red Laser, a bar code scanning app.
* Twitter added the ability to follow all your friends on Facebook and LinkedIn. Except, it doesn't work at Facebook. Facebook says it's trying to fix that.
* Motorola released the latest Android phone, Droid X. With its big screen the emphasis is on video.
* Apple decided to sue HTC again, over more patents.
Read more: Business Insider
Wednesday, June 23, 2010
McCann Erickson New York: Why isn't this plan -- put the US Navy in charge of the BP spill -- in place?
Why isn't this plan -- put the US Navy in charge of the BP spill -- in place? Why? Why? Why? Why? please continue reading here: nytimes.com
RealTimeCannes: Mark Zuckerberg's dream of an open world
Facebook CEO Mark Zuckerberg took to the stage in a packed auditorium here in Cannes to explain where he sees the world going. It's going to be a lot more open, a lot more connected and a lot more personalized. He believes Facebook, if it executes correctly, can get to 1 billion users worldwide from the 500 million it has today. In an interview with Ad Age executive editor Abbey Klaassen, Zuckerberg said he's banking on people seeing continued benefits to sharing information with each other—and critically, altering their notions of privacy.
The privacy question, to Zuckerberg, involves balancing the need to give people control and maintain openness. He said there's a "natural tension" between the two. Zuckerberg didn't make any grand pronouncements. Instead, clad in a T-shirt rather than his trademark hooded sweatshirt, he explained to the ad world how he sees communications becoming more transparent and more two-way. That applies to advertising, too. Facebook has offered advertisers ads that allow some measure of dialog with users, whether letting them broadcast to their friends that they "like" a brand or through polling and other social features of the site.
The key is that media is getting personalized. "We're going to look back at this and wonder why it wasn't always like that," Zuckerberg said. That's going to upend sectors. Gaming is one area that's seen a big shift, with companies like Zynga stealing a march on incumbent gaming companies by building social games. "The games are designed around the core assumption that you're doing it with your friends," he said.
Regarding the company's future, the 26-year-old Zuckerberg said he doesn't plan on stepping aside for a more seasoned CEO anytime soon. He'll continue to focus on product development, he said, since that's critical to Facebook achieving its mission of leading a more open and connected world...ADWEEK
The privacy question, to Zuckerberg, involves balancing the need to give people control and maintain openness. He said there's a "natural tension" between the two. Zuckerberg didn't make any grand pronouncements. Instead, clad in a T-shirt rather than his trademark hooded sweatshirt, he explained to the ad world how he sees communications becoming more transparent and more two-way. That applies to advertising, too. Facebook has offered advertisers ads that allow some measure of dialog with users, whether letting them broadcast to their friends that they "like" a brand or through polling and other social features of the site.
The key is that media is getting personalized. "We're going to look back at this and wonder why it wasn't always like that," Zuckerberg said. That's going to upend sectors. Gaming is one area that's seen a big shift, with companies like Zynga stealing a march on incumbent gaming companies by building social games. "The games are designed around the core assumption that you're doing it with your friends," he said.
Regarding the company's future, the 26-year-old Zuckerberg said he doesn't plan on stepping aside for a more seasoned CEO anytime soon. He'll continue to focus on product development, he said, since that's critical to Facebook achieving its mission of leading a more open and connected world...ADWEEK
Business Insider: 10 Things You Need To Know This Morning
Good morning! Here's all that matters in tech:
* Bing continues to introduce cool features. The latest is an upgraded "Entertainment" section that lets you search for your favorite TV shows, movies, and watch some of them right at Bing.
* iPhone 4 reviews went live yesterday. Everyone loves the phone, they just hate AT&T.
* If you want to see an iPhone 4 torn apart, iFixit has done just that.
* Firefox released a new version of its browser which is supposed to protect the browser from Flash caused crashes. The only catch -- it's for Windows and Linux only.
* John Watkinson, a mobile app developer for Larva Labs, estimates Android developers have only been paid $21 million from the Android Market, or 2% of what they make in the Apple App Store.
* Verizon has killed the Droid Eris, the cheaper Droid phone that came out last holiday season.
* EA is having a big sale on its iPhone games, slashing the prices to $1. Go get them while you can.
* Motorola, Verizon, Google and Adobe have a big event planned today in New York. We'll be on hand to cover it. We're expecting the Droid X to be unveiled.
* Zynga gamers are hardcore -- 90% of them play on a daily basis.
* Mark Zuckerberg says Facebook revenue is in the range of $1.1 billion, and he shouldn't have become as obsessed with Twitter as he did.
Read more: Business Insider
* Bing continues to introduce cool features. The latest is an upgraded "Entertainment" section that lets you search for your favorite TV shows, movies, and watch some of them right at Bing.
* iPhone 4 reviews went live yesterday. Everyone loves the phone, they just hate AT&T.
* If you want to see an iPhone 4 torn apart, iFixit has done just that.
* Firefox released a new version of its browser which is supposed to protect the browser from Flash caused crashes. The only catch -- it's for Windows and Linux only.
* John Watkinson, a mobile app developer for Larva Labs, estimates Android developers have only been paid $21 million from the Android Market, or 2% of what they make in the Apple App Store.
* Verizon has killed the Droid Eris, the cheaper Droid phone that came out last holiday season.
* EA is having a big sale on its iPhone games, slashing the prices to $1. Go get them while you can.
* Motorola, Verizon, Google and Adobe have a big event planned today in New York. We'll be on hand to cover it. We're expecting the Droid X to be unveiled.
* Zynga gamers are hardcore -- 90% of them play on a daily basis.
* Mark Zuckerberg says Facebook revenue is in the range of $1.1 billion, and he shouldn't have become as obsessed with Twitter as he did.
Read more: Business Insider
Tuesday, June 22, 2010
DRAFTFCBlog: The Digital Ad Bubble?
Posted by Andrew Eifler, Media Supervisor, Draftfcb New York
I’ve been doing a lot of reading lately about the financial bubble/bust of 2008. Most authors I’ve read agree that one of the major forces that led to the meltdown was the creation and sale of exotic financial instruments that were very hard, or in some cases, impossible to value. Similarly, reflecting back on the technology bubble of 1998, one of the driving forces for the crash was people buying and selling stock in companies that had little or no cash flow. Citing both these cases, I think it’s safe to say that there are two telltale signs that indicate an industry is headed for some challenging times:
1. Everyone foresees unlimited growth potential
2. People are buying and selling things (assets/products) without knowing how much they are worth
Now, it’s not my intention to be the person on the street corner heralding the end of the world with a cardboard sign, but I do think it’s important to take a step back every once in a while and see where things are headed. For me – the area of interest is digital advertising.
Advertising, as a category, is tricky – it’s hard to value. Unlike financial instruments, the value of any ad (TV, print, or digital) can vary depending on who buys it and which product is being advertised. There is no underlying “asset” (as there would be with a financial security), but rather, what you pay for is the opportunity for people to see your message with the hope that it will affect their behavior. With a financial security, the discounted value of all future cash flows is the same no matter who owns it, but the intrinsic value of each advertisement can be different for every advertiser.
Additionally, as technology evolves, we now find ourselves in an increasingly fragmented advertising landscape. Advertising opportunities are no longer limited to TV, Print, Radio, and Online Banner Ads, but there are now digital advertising opportunities everywhere. Everyday publishers are thinking up new and untested forms of digital advertising, which they then try to sell to advertisers. Some of the more recent examples are iPhone ads, iPad ads, and social media ads. How could these new advertising products possibly be appraised and accurately priced in alignment with their long term value? It’s nearly impossible! But still, even without knowing how much they are worth, advertisers are buying these new digital ad products and encouraging publishers to continue creating increasingly exotic advertising opportunities.
Looking at the digital ad industry, one could argue that both of the signs are now true – 1) Everyone foresees unlimited growth potential (and publishers are investing heavily to pursue new advertising technology) and 2) people are buying and selling “new media” advertising products with no way of knowing how much they are worth.
I’m not saying that we’re on the precipice of disaster, but I do think it’s important to keep these things in mind – because another thing that all bubbles have in common is that just before the crash, no one sees it coming...DRAFTFCBlog
I’ve been doing a lot of reading lately about the financial bubble/bust of 2008. Most authors I’ve read agree that one of the major forces that led to the meltdown was the creation and sale of exotic financial instruments that were very hard, or in some cases, impossible to value. Similarly, reflecting back on the technology bubble of 1998, one of the driving forces for the crash was people buying and selling stock in companies that had little or no cash flow. Citing both these cases, I think it’s safe to say that there are two telltale signs that indicate an industry is headed for some challenging times:
1. Everyone foresees unlimited growth potential
2. People are buying and selling things (assets/products) without knowing how much they are worth
Now, it’s not my intention to be the person on the street corner heralding the end of the world with a cardboard sign, but I do think it’s important to take a step back every once in a while and see where things are headed. For me – the area of interest is digital advertising.
Advertising, as a category, is tricky – it’s hard to value. Unlike financial instruments, the value of any ad (TV, print, or digital) can vary depending on who buys it and which product is being advertised. There is no underlying “asset” (as there would be with a financial security), but rather, what you pay for is the opportunity for people to see your message with the hope that it will affect their behavior. With a financial security, the discounted value of all future cash flows is the same no matter who owns it, but the intrinsic value of each advertisement can be different for every advertiser.
Additionally, as technology evolves, we now find ourselves in an increasingly fragmented advertising landscape. Advertising opportunities are no longer limited to TV, Print, Radio, and Online Banner Ads, but there are now digital advertising opportunities everywhere. Everyday publishers are thinking up new and untested forms of digital advertising, which they then try to sell to advertisers. Some of the more recent examples are iPhone ads, iPad ads, and social media ads. How could these new advertising products possibly be appraised and accurately priced in alignment with their long term value? It’s nearly impossible! But still, even without knowing how much they are worth, advertisers are buying these new digital ad products and encouraging publishers to continue creating increasingly exotic advertising opportunities.
Looking at the digital ad industry, one could argue that both of the signs are now true – 1) Everyone foresees unlimited growth potential (and publishers are investing heavily to pursue new advertising technology) and 2) people are buying and selling “new media” advertising products with no way of knowing how much they are worth.
I’m not saying that we’re on the precipice of disaster, but I do think it’s important to keep these things in mind – because another thing that all bubbles have in common is that just before the crash, no one sees it coming...DRAFTFCBlog
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