A new trend, voice blogging, is rapidly patronizing users in India. Bubbly, a service launched in February in India by Bubble Motion, allows users to send voice messages to multiple followers. Imagine an audio version of Twitter. Bubbly is a cell phone service that aims to bring social media to the masses.
Users can follow friends, family, celebrities, religious leaders, and BBC News by typing in the person’s number or access code, then *. They’re notified when there’s an update –- a friend inviting a group of classmates to a bar, a short news update from BBC News, or a message for fans from a Bollywood star.
We interviewed the Founder of Bubble Motion Thomas Clayton in an exclusive WATShow interview below:
Some more details on Bubble Motion’s bubbly service: The voice messages are generally only 30 seconds long. Followers are notified when someone updates a new voice message. Bubble Motion earns money by taking a cut of the airtime used to listen to the message. It’s free to send a message. The major source of revenue then are celebrities where thousands of fans dial in to receive their voice updates. Bubble Motion also hopes to offer video Bubbly messages, where followers can easily dial into watch homemade videos, or even give users the option of including text – making it a true mobile Twitter.
Around 80 celebrities are already using the service and more are joining each week. They have also roped in content owners like BBC, Bloomberg, UTV, and Balaji Telefilms, among others.
Besides India, the company is in the process of launching the service in 6-7 other major countries throughout Asia and expects a similar success...WATBlog.com - Web, Advertising and Technology Blog in India
Tuesday, June 1, 2010
Canadian Marketing Blog - Canadian Marketing Association: Marketers Need to Reflect and Change
More on the CMA National Convention held last week in Toronto.
A few speakers highlighted the challenges that marketers are facing in the new decade:
-The 2009 consumer recession triggered significant job losses in marketing;
-Marketing is under siege; and
-Marketing budgets were cut but are starting to rebound in 2010.
Ken Wong from Queen’s University outlined two key challenges:
1. Marketing has a perception problem - Ken bluntly told the audience that research indicates that Senior Execs don’t value marketing. Marketers are perceived as “margin sucking maggotts’. They are seen as cost centers that don’t like to measure. But the key to “C-Suite” credibility is proving that marketing is a profit (or margin) driver.
2. Focusing on the tactics rather than strategy - marketers often change tactics randomly which Ken calls “schizophrenic” marketing. Changing tactics confuses customers and dilutes the impact on strategy. Companies need to build their marketing strategies around their overall business strategy and stay focused on key outcomes (not blindly chasing market share).
On a positive note, those marketers who can correlate their marketing efforts to generating profits will win big. Marketers just need to think more broadly in a business perspective and less narrowly about your business model and how you can manage customer segments and profitably change customer behavior. Profits will follow.
Canadian Marketing Blog - Canadian Marketing Association by Geoff Linton
A few speakers highlighted the challenges that marketers are facing in the new decade:
-The 2009 consumer recession triggered significant job losses in marketing;
-Marketing is under siege; and
-Marketing budgets were cut but are starting to rebound in 2010.
Ken Wong from Queen’s University outlined two key challenges:
1. Marketing has a perception problem - Ken bluntly told the audience that research indicates that Senior Execs don’t value marketing. Marketers are perceived as “margin sucking maggotts’. They are seen as cost centers that don’t like to measure. But the key to “C-Suite” credibility is proving that marketing is a profit (or margin) driver.
2. Focusing on the tactics rather than strategy - marketers often change tactics randomly which Ken calls “schizophrenic” marketing. Changing tactics confuses customers and dilutes the impact on strategy. Companies need to build their marketing strategies around their overall business strategy and stay focused on key outcomes (not blindly chasing market share).
On a positive note, those marketers who can correlate their marketing efforts to generating profits will win big. Marketers just need to think more broadly in a business perspective and less narrowly about your business model and how you can manage customer segments and profitably change customer behavior. Profits will follow.
Canadian Marketing Blog - Canadian Marketing Association by Geoff Linton
Cossette West: CONVERGENCE 2010
On Wednesday, May 26th, Cossette Convergence officially took place at the Vancouver Convention and Exhibition Centre. Marketers, tech enthusiasts and media were abuzz over the latest trends and tips in digital marketing. Keynote speaker, Marc Gobé, delivered an inspirational and insightful look at emotional branding, while panelists sounded off on viral marketing, smartphones/mobile marketing, and, of course, the much anticipated iPad. The day wrapped with a moving closing keynote by Dr. Ginger Grant, who reminded us all that mythological roots apply to modern day corporate culture. Please view @ Cossette West
Business Insider: Here's A Cool Vintage Clip Of CNN's First-Ever Broadcast 30 Years Ago Today
Today is CNN's 30th birthday, and if you're curious about what it looked like the very first time the network went on air on June 1, 1980 check out the video below.
We found the clip via Inside Cable News, which speculates that "Perhaps all the negative press the network has been getting recently thwarted any planned on-air event" to commemorate the milestone...Business Insider
We found the clip via Inside Cable News, which speculates that "Perhaps all the negative press the network has been getting recently thwarted any planned on-air event" to commemorate the milestone...Business Insider
Business Insider: 10 Things You Need To Know This Morning
Good morning! Here's what you need to know:
Google dumps Microsoft Windows, citing security concerns, in particular the China hacking incident.
Apple sold 2 million iPads. That's absolutely huge.
Loopt, the mobile social network that came before Foursquare but that nobody really paid attention too, just launched a new check-in app focused on deals.
ZipCar just filed for an IPO.
Intel launches its new Atom chips for netbooks. VentureBeat has the details.
More "iPhone 4" leaks, with pics and videos, and here's more info on those leaks.
Sob: Lala.com, which Apple had acquired, is now officially dead.
Dell plans to sell its Streak tablet in the UK for free with a monthly plan -- smart.
More privacy troubles for Facebook, this time an inquiry from Congress.
Funny/nerdy video of the day: a guy built a functional computer inside a video game...Business Insider
Google dumps Microsoft Windows, citing security concerns, in particular the China hacking incident.
Apple sold 2 million iPads. That's absolutely huge.
Loopt, the mobile social network that came before Foursquare but that nobody really paid attention too, just launched a new check-in app focused on deals.
ZipCar just filed for an IPO.
Intel launches its new Atom chips for netbooks. VentureBeat has the details.
More "iPhone 4" leaks, with pics and videos, and here's more info on those leaks.
Sob: Lala.com, which Apple had acquired, is now officially dead.
Dell plans to sell its Streak tablet in the UK for free with a monthly plan -- smart.
More privacy troubles for Facebook, this time an inquiry from Congress.
Funny/nerdy video of the day: a guy built a functional computer inside a video game...Business Insider
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